Pirelli to Supply FSC‑certified Natural Rubber Tires for Jaguar Land Rover

JLR has joined forces with global tyre manufacturer Pirelli in a global automotive industry‑first commitment to use FSC‑certified natural rubber tyres across its range of modern luxury vehicles.

The luxury car manufacturer will be the first to adopt FSC‑certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tyres per year.

The collaboration between JLR and Pirelli represents a significant step in increasingly sustainable tyre production and adoption, supporting the preservation of forests and promoting sustainable development.

As part of its Reimagine strategy, JLR is fully committed to responsible sourcing, including working to ensure natural rubber used in its tyre production is traceable across every processing stage through to origin.

The complex Forest Stewardship Council (FSC) chain of custody certification process verifies that FSC‑certified material has been identified and separated from non‑certified material as it makes its way along the supply chain, from the plantations to the tyre manufacturer meaning it is fully verified to be sustainably farmed to the highest standards.

Source: JLR