Yokohama Rubber Signs Official Partnership Agreement Juventus FC

The Yokohama Rubber Co., Ltd., announced today that Yokohama Europe GmbH (YEU), the Yokohama Rubber Group’s European regional headquarters company, has entered into a multi-year Official Partnership agreement with Juventus Football Club, a prestigious club competing in Italy’s top professional football league, Serie A.

The agreement will strengthen and expand Yokohama Rubber’s contact points with potential customers in the European market and help further raise awareness of the YOKOHAMA tire brand. In 2023, the Yokohama Rubber Group established a tire sales company in Italy, one of Europe’s major tire markets. Yokohama Rubber’s novel measures to strengthen its European business have also included serving as the Official Tire Partner for the men’s professional tennis ATP Tour since 2024. Such measures have contributed to the steady expansion of sales of YOKOHAMA tires in Europe. Yokohama Rubber expects the partnership with Juventus FC, one of Europe’s most prestigious football clubs, to expand recognition of the YOKOHAMA brand to a broader customer base and contribute to sustainable growth of its business in the European market…

Source: Yokohama