Bridgestone Launches Flagship Grand Touring Tire Turanza Prestige

Bridgestone Americas (Bridgestone) today announced the debut of its latest tire to include ENLITEN™ Technology, the all-new Bridgestone Turanza Prestige. Specifically engineered for premium sedans and crossovers, Bridgestone’s new flagship grand touring tire delivers a whisper-quiet ride with comfortable, responsive handling and precise wet-weather performance — all backed by a 70,000-mile limited warranty1.

Turanza Prestige leads the grand touring tire segment in wear life, demonstrating a 44% better wear mileage compared to the previous generation Turanza QuietTrack tire2 and 13% better wear mileage versus the Pirelli P7AS Plus 3 tire2. A new, deeper tread pattern, optimized to quickly evacuate water, drives the Turanza Prestige’s impressive performance. As a result, Turanza Prestige demonstrated 7% better wet braking when new vs. the Pirelli P7AS Plus 3 tire in head-to-head testing3.

With additional shoulder sipes, wider center ribs, zig-zag grooves, full-depth 3D sipes and a reduced tread-block pitch count, Turanza Prestige is engineered to help mitigate road vibrations and maintain smooth, constant and comfortable contact with the road. Most sizes of Turanza Prestige feature high-contrast sidewall elements and a unique off-shoulder design that further enhance the tire’s visual dynamism, perfectly complementing the presence of premium vehicles.

The new tread pattern is formed from a high-tech compound featuring Bridgestone’s proprietary PeakLife™ polymer, composed with soybean oil. Replacing petroleum-derived products with soybean oil improves the manufacturing process and reduces the viscosity of the rubber, thereby making the tire compound easier to mix.

« Our all-new flagship tire, Turanza Prestige, is designed to deliver the exceptional ride comfort, quietness and wear life to the most luxurious sedans and crossovers on the market, » said Dale Harrigle, Chief Engineer, Consumer Replacement Tire Development, Bridgestone Americas. « The inclusion of our patented PeakLife polymer and ENLITEN technology delivers an uncompromised grand touring experience with our 70,000-mile warranty1. »

With 18 available fitments with H, V and W speed ratings, Bridgestone’s new flagship grand touring tire is engineered to fit premium luxury sedans and crossovers with wheel sizing between 17- and 20-inch rim diameters. Turanza Prestige’s top fitments include Alfa Romeo Stelvio, Audi A7, BMW X5 and X7, and Mercedes-Benz S-Class. The Bridgestone Turanza Prestige goes on sale March 1, 2025.

Bridgestone’s development of the Turanza Prestige aligns with the Bridgestone E8 Commitment, which consists of eight Bridgestone-like values starting with the letter « E » (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment). The Bridgestone Turanza Prestige aligns with its « Ecology, » « Extension » and « Ease » commitments.

Source: Bridgestone