Cooper Tires Accelerates Growth with Expanded Consumer Product Range

Following the recent announcement that Cooper Tires will become Goodyear’s predominant second-tier consumer brand in EMEA, the company today shared further strategic details—reinforcing its commitment to a comprehensive, competitive offering across consumer segments. The strategy builds on the consistency, proven durability and heritage that have long defined Cooper.

With significant investments in product development and building on its strong heritage dating back to 1914, Cooper will offer a wide range of Passenger, 4×4, and Light Truck products across all seasonality and consumer vehicle types.

“Cooper Tires is entering a new chapter,” said Ben Glesener, senior technology director, Product Development, Consumer EMEA. “Known for producing dependable tires that deliver on their promises, we will continue to bring a reliable, high-performing range to the market by leveraging proven technologies from across our portfolio. The enhanced range will continue to deliver on Cooper’s track record of reliability and performance.”

“With more than 500 SKUs across Passenger, 4×4, and Light Truck segments, Cooper’s offering starting in 2026 will be both broad and deep, ready to meet the evolving needs of drivers,” added Glesener.

The brand’s renowned 4×4 specialization remains a cornerstone of its identity. The Discoverer AT3 Sport 2 will continue as one of the 4×4 hero products, supported by a lineup of 33 SKUs.

By January 2026, Cooper’s consumer Summer range will be fully available in EMEA, followed by the All-Season range throughout Q1 and a full Winter range by mid-2026.

“In 2026, Cooper Tires will stand out in the tier-2 consumer space with a product portfolio that consistently delivers quality and durability—building on the renowned Cooper heritage consumers can depend on,” said Glesener.