Hankook Takes Center Stage at Formula E’s 2025 Miami E-Prix

Global leading tire company Hankook Tire & Technology (Hankook Tire) is set to showcase its cutting-edge electric vehicle tire technology in the North America. As the exclusive tire supplier and official technical partner of the ABB FIA Formula E World Championship (hereafter Formula E), the world’s premier electric vehicle racing series, Hankook is ready to support the 2025 MIAMI E-PRIX on April 12 (local time) in Miami, United States.

Miami is a symbolic track for the first in the United States to host a Formula E race. The Homestead-Miami Speedway, the venue for the competition, is one of North America’s iconic tracks that spans 3.551 kilometers and features a unique layout combining a high-speed oval tracks. With a challenging dogleg sections, drivers’ precise steering and cornering techniques will add intensity to the race.

Hankook’s GEN3 Evo iON Race tire, the official racing tire of Formula E, continues to attract significant attention from drivers and race officials for its performance in terms of grip, handling, cornering, braking, and durability. Specially designed for the GEN3 Evo race car, capable of reaching speeds of up to 322 km/h and accelerating from 0 to 100 km/h in just 1.86 seconds — 30% faster than current F1 cars — the tire has already demonstrated its exceptional performance in previous races. It is widely anticipated to deliver unparalleled performance once again, supporting peak racing conditions throughout the event.

As part of its fan engagement efforts, Hankook will operate a pop-up event ‘Formula E X Hankook Tube Shop’ from April 9 to 11 (local time) on Miami Beach. Following a successful launch in South Korea last August, this event aims to introduce the global integrated brand ‘Hankook’ and its premier EV racing tire technologies to motorsport fans visiting Miami to attend the race.

The concept of ‘Formula E X Hankook Tube Shop’ is a unique tube rental station themed after Hankook’s brand identity, where visitors can rent tire-shaped tubes. The event will also include social media participation activities, a tire toss game, and other interactive programs to engage visitors in a playful and memorable way.

At the Homestead-Miami Speedway, Hankook will also operate a branded booth ‘Fan Village’, showcasing ‘iON’, the world’s first full line-up of tires specifically for electric vehicles, and ‘GEN3 Evo iON Race tire’. The booth will feature product displays and photo zones, offering immersive experience for motorsport fans.

Meanwhile, Formula E Season 11 spans 16 rounds across 10 major cities worldwide and features fierce competition among six global electric vehicle manufacturers, including Porsche, Jaguar, Nissan, Stellantis, Mahindra, and Lola Cars. Through global motorsports partnerships, Hankook Tire aims to further enhance its global technological leadership and premium brand image.