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Sumitomo Rebrands Subsidiaries to Strengthen DUNLOP Brand

Sumitomo Rubber Industries has announced a strategic move to rebrand its overseas sales subsidiaries in Europe, North America, Oceania, and Latin America to incorporate the DUNLOP brand name. This change, effective January 2026, is part of the company’s long-term strategy to enhance the global value of the DUNLOP brand and strengthen brand management, aiming to make DUNLOP a preferred choice for customers worldwide. …

Source: MSN

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