eTracks Announces New Chief Executive Officer

eTracks Tire Management System is pleased to announce the appointment of Bopanna “CK” Chodumada as Chief Executive Officer, effective April 22, 2026.

CK brings more than 15 years of executive leadership experience spanning Extended Producer Responsibility (EPR), operations, and large-scale program delivery. He is recognized for strengthening regulatory compliance, advancing operational excellence, and leading organization-wide transformation in complex, highly regulated environments.

He holds an MBA from the Schulich School of Business and degrees in Mechanical and Marine Engineering. CK is a certified Lean Six Sigma Green Belt and has completed advanced Business Analytics training through the Rotman School of Management, reinforcing his data-driven leadership approach.

Prior to his appointment as Chief Executive Officer, CK served in a senior leadership role at Call2Recycle, Canada’s largest battery Producer Responsibility Organization (PRO), where he led Operations and Compliance. He played a pivotal role in modernizing the organization through the introduction of telemetry-enabled smart container technology, expanding programs across multiple provinces, and driving entry into emerging categories such as vaping products and electric vehicle batteries.

As CEO, CK will focus on advancing eTracks’ mandate to deliver effective, transparent, and innovative tire management solutions, with an emphasis on strengthening stakeholder partnerships, operational excellence, environmental stewardship and regulatory excellence.

eTracks also extends its sincere appreciation to Doug Harrison, who served as Acting Chief Executive Officer during a key transitional period. Doug’s thoughtful leadership and guidance ensured continuity and stability, helping position the organization for continued success.

eTracks welcomes CK to the organization and thanks Doug Harrison for his valuable contributions and leadership.

Should you have any questions, please reach out to Melissa Carlaw, VP Communications at [email protected]

Source: eTracks