Evolving Winter Tire Technology Features Vehicle-Specific Solutions

Tire dealers may want to stop simply thinking winter tires and start thinking specialized winter solutions.

MTD’s recent check-in with winter tire manufacturers reveals that the industry is diversifying its offerings to align with automotive innovations, consumer priorities and increasingly unpredictable weather.

In recent years, the emergence of electric vehicles (EVs) and meeting the standards set by the 3-Peak Mountain Snowflake (3PMS) rating have dominated winter tire enhancements. Now, the market is more nuanced than ever.

Manufacturers are developing products that brake better on ice to earn the ice grip symbol (IGS), creating lines that address EV-specific priorities, introducing enhanced…

Source: MTD