Falken’s Rick Brennan Talks New Tires, Manufacturing Investments

Like many tiremakers, the Falken brand experienced the supply chain woes brought on by the pandemic, and as recovery continues, it’s looking forward to another exciting year in 2023. Just late last year, Falken launched a pair of new tires that promise to cover more fitments for dealers so that the brand can be their go-to in the marketplace.

In this episode of What’s Treading with Tire Review, presented by AAPEX, Rick Brennan, vice president of strategic planning for Sumitomo Rubber North America (SRNA), sat down with us to tell us about those products, investments in manufacturing and what’s in store for 2023. …

Source: Tire Review