Giti Tire Realigns to Better Serve Dealer Partners

After a decade of tariff troubles and restructuring manufacturing, Giti Tire USA says it is poised to grow with its North American dealer partners into 2023 and beyond. Tariffs, followed by the pandemic and supply chain woes greatly affected the Singapore-based manufacturer. Yet, opening its North American manufacturing and R&D center in 2017 proved to be a strategic supply chain piece, and its leadership says it is ready after adjustments to serve today’s market.

“The good thing is, we are still here, and we are moving along,” said Wai Yeen-Phang, CEO of Giti Tire (USA) Ltd. “If you look back, we have had challenges, but …

Source: Tire Review