Kumho Tire Discusses the Solus TA51a, Tire Line Consolidation Strategy

Kumho Tire recently launched the Solus TA51a tire, a grand touring all-season tire that consolidates two products into one. Kumho has also been simplifying other product lines as well; According to Shawn Denlein, president of sales and marketing at Kumho Tire USA, it’s a strategy that will become a huge boon to tire dealers.

“In 2018 we started this strategy of trying to consolidate all the lines, and there’s a lot of benefits to this,” Denlein says. “One, you have an extreme benefit from the manufacturing side, because you’re able to concentrate obviously just on one tread. From a developmental side, it’s also important because …

Source: Tire Review