Jul 31

Kumho Tire Discusses the Solus TA51a, Tire Line Consolidation Strategy

Tire Review Interviews Denlein on details about the TA51a, tire segments the company has its eye on, and how expanded warehousing is expected to help tire dealers in North America.

Kumho Tire recently launched the Solus TA51a tire, a grand touring all-season tire that consolidates two products into one. Kumho has also been simplifying other product lines as well; According to Shawn Denlein, president of sales and marketing at Kumho Tire USA, it’s a strategy that will become a huge boon to tire dealers.

“In 2018 we started this strategy of trying to consolidate all the lines, and there’s a lot of benefits to this,” Denlein says. “One, you have an extreme benefit from the manufacturing side, because you’re able to concentrate obviously just on one tread. From a developmental side, it’s also important because …

Source: Tire Review

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