Tires: Incentives Take Sting Out of Grudge Purchase
Getting a break can take some of the stings out of a grudge purchase, which is why many…
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Sep 14, 2021
THE 2021 IAA Mobility Event in Munich, Germany, global tire maker Michelin highlighted its plans to make sustainable tires. Six Michelin teams of German Michelin employees roamed through downtown Munich during the event, encouraging people to recycle plastic waste.
They were joined by the familiar Michelin Man to raise awareness “that today’s discarded container will become a valuable resource for tomorrow’s tires.”
Michelin is looking to roll out tires made from recycled yogurt cups and PET bottles as early as 2024, “with the potential for around four billion PET bottles to be recycled every year as raw material for tires,” the Clermont-Ferrand, France-headquartered brand said in a release. The aforementioned teams at the IAA hoped to collect enough plastic for the first 100 tires. …
Source: Business World
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