Pirelli’s Digital Transformation Journey

Pirelli is in the midst of a digital transformation. This transformation seeks to use data, digital ecosystems, and AI to enhance data driven decision-making. In terms of the commercial operation, it seeks to provide greater value to dealer customers by arming their sales representatives with more actionable data on what the dealers will likely need to order. Strengthening the sales process required putting in place a more robust integrated business planning process.

One key executive involved in this transformation is Pier Paolo Tamma. Mr. Tamma is the chief digital officer at Pirelli and oversees the digital department at Pirelli at the group level. The digital department includes IT, big data analytics, AI, and the digitization program.

Pirelli’s Business Model and Supply Chain

Pirelli (PIRC.MI) is a consumer tire company headquartered in Milan, Italy. Pirelli had revenues …

Source: Alpha Leaders