Toyo Tires to Unveil 26 Custom Vehicles for the 2024 SEMA Show

Toyo Tires® returns to the SEMA Show in Las Vegas, Nevada on November 5 – 8. The Toyo Tires Treadpass is a celebration of automotive innovation and creativity, featuring an incredible showcase of vehicles making their world debut. Treadpass is located between the Central and South Halls of the Las Vegas Convention Center and for the 11th year Toyo has collaborated with renowned builders to curate an unparalleled experience for SEMA attendees.

Treadpass will premiere 26 unique vehicles at this year’s show from a fully custom ’74 Rolls Royce to a ’66 Ford Bronco Sport. Toyo Tires proudly showcases a wide variety of vehicles offering something appealing to every car enthusiast.

“Each year, the Toyo Treadpass display remains a highly popular destination thanks to the incredible builders we team up with to curate this unique car showcase at SEMA,” said Stan Chen, senior manager, events, sponsorships and motorsports, Toyo Tire U.S.A. Corp. “For over a decade we continue to keep our Treadpass experience enticing for automotive enthusiasts that pour in from around the world—and this year follows suit.”

In collaboration with Leen Customs, Toyo Tires will be returning its popular limited-edition pins. 10 pins will be created for some of the Toyo Treadpass display vehicles, which will be distributed at designated times during the show. An exclusive 11^th pin will also be available during the “Artist’s Meet” with Leen Customs founder, Hansel Echeverria, on Wednesday, November 6 from 12pm-1pm.

Celebrating SEMA, Toyo Tires is partnering with Zynga’s NaturalMotion studio, the developers behind the popular CSR Racing 2 (CSR2) mobile video game. Fans will have the opportunity to vote for their favorite vehicle featured at Treadpass and the winner will be built into the CSR2 game.

“Toyo Tires is a prominent name in the automotive industry, so to bring one of their custom Treadpass vehicle builds to CSR2 is very exciting,” said Julian Widdows, senior vice president of racing at Zynga’s NaturalMotion studio. “Racing fans can bring their passion to life by voting on their favorite car and then taking the winning build into their own hands and racing it in-game.”

The SEMA Show is the world’s leading automotive trade event bringing together manufacturers and buyers in every segment of the automotive industry. Toyo Tires has become a must-see exhibit at SEMA, showcasing one-of-a-kind vehicle builds from top builders around the country. To learn more about the tires which help complete these builds, visit toyotires.com.

Preview of Select New Vehicle Builds at the 2024 SEMA Show.

Here are a few of the vehicles that show attendees will be able to view at this year’s Toyo Tires Treadpass.

1970 Ford Mustang by Tucci Hot Rods

Originating from the world of high end custom car building, Tucci Hot Rods has been crafting custom cars for over 25 years with an unwavering focus on design, attention to detail, and flawless execution. Their feature vehicle at this year’s Treadpass is a 1970 Ford Mustang that rides on Forgeline AL308 wheels wrapped in Toyo Proxes^® R888R^TM tires. This build is powered by a 5.4L Super Cobra Jet engine and features 3D-printed aero components designed in collaboration with a Ford OEM designer. Additional highlights include a Griggs Racing suspension, Moore & Giles leather interior, and a custom paint job in BMW Dravit Gray.

1974 Rolls Royce Silver Shadow by Team Bisimoto

From 1000 horsepower minivans to twin turbo classic Porsches infused with modern technology, Team Bisimoto continues to astonish the automotive world. Among their latest creations are the world’s first electric Porsche 935, fully electric Rolls Royce conversions, and dozens of high-performance electric vehicles for television and privateers. With exposure to the electric vehicle space, coupled with dozens of racing world records, Bisimoto is embarking on providing guilt free, exhilarating mobility solutions for an emerging world. Their featured project at SEMA will be the 1974 Rolls Royce Silver Shadow, riding on 20×8 Brixton Forged Luxury Series LX01 Monoblock Wheels and Toyo Proxes^® Sport max performance summer tires. This build features a 639hp (477kW) single drive custom AC 3 phase induction motor with liquid cooling, bespoke Bisimoto fabrication, and an AEM VCU275 controller with CAN BUS output, complemented by a Rywire LV harness. Powering the car are dual Bisimoto battery boxes with LG Chem 66K wH batteries. The Rolls Royce stands out with its chalk white exterior paint with a Tiffany blue leather interior.

2006 Mercedes-Benz SLR by John Sarkisyan of S Klub

Artist turned car builder, John Sarkisyan of S Klub delivers another showstopping custom build, transforming a 2006 Mercedes-Benz SLR showcasing his bold approach to reimagining an iconic car. The stunning build rides on HRE S107 wheels wrapped in Toyo Proxes^® Sport max performance summer tires. Highlights include chopping the top off the SLR, a 30-piece one-off body kit, widening the car by 10 inches over stock and fitting massive tires in the rear. Additional features are a custom windshield, full Audison sound system, custom hand-made stainless exhaust, and a custom interior.

1993 Honda Civic CX by Ryan Basseri

Ryan Basseri is the owner of Rywire Motorsports Electronics and serves as the judge and builder of SEMA’s Battle of the Builders. His latest build featured at this year’s Treadpass is a 1993 Honda Civic CX with Toyo Proxes^® R888R^TM tires mounted on Volks Racing TE37 wheels. Top build highlights include a full resto-mod chassis build, a Rywire prototype EV conversion kit, and an Exceed Japan full exterior aero package. Additionally, the build boasts a bespoke motorsport plumbing and electrical system and a Nitron coilover suspension.

1966 Ford Bronco Sport by RMD Garage

Established in 2014, RMD Garage was founded in Long Beach, CA by Ralph Holguin. Driven by his enthusiasm and passion for car culture and his exceptional eye to design, he assembled a team of talented craftsmen to build extraordinary art pieces. Sharing his vision with the world, RMD Garage has made a stamp in the automotive industry with their signature builds. This year’s featured build is a 1966 Ford Bronco Sport, riding on 18×9 D-Town smoothies by Detroit Wheels paired with Toyo M655^TM on-/off-road commercial-grade tires. Additional highlights include a Kincer Freeway series Bronco chassis, Ford Performance GEN 4X Coyote Motor, a standout BASF paint job, and handcrafted moldings, roof rack, badges, and a custom interior.

1976 Toyota Celica by Shawn Bassett

A professional race car driver and talented car builder, Shawn Bassett makes his return to Toyo Tires Treadpass for his fifth time, showcasing his newest creation, a 1976 Toyota Celica. The vehicle sits on BBS E55 center lock wheels with Toyo Proxes^® R888R^TM tires. Top highlights include aa 700hp (10,000 RPM) Toyota V12 engine, one-off custom carbon fiber bodywork, cantilever suspension, and bespoke leather and alcantara upholstery.

2022 Lexus IS500 by Giuseppe Balthasar

Giuseppe Balthasar was inspired by his father, Dana Balthasar, the creator of one of the most well-known Lexus RCF builds that debuted at Toyo Tires Treadpass in 2017. Seven years later, Giuseppe will showcase a 2022 Lexus IS500 with one of the very first Artisan Spirits Black Label GT widebody kits. Riding on all-new Toyo Proxes^® max performance summer tires, the build features the complete widebody kit with a GT wing and a full Artisan Spirits titanium quad tip exhaust. Additional highlights include a brand new Inozetek Ruby Star Dynamic PPF color change and a full range of TOM’s Racing parts including a carbon intake, filter, front and rear strut bars, and braces. The vehicle will also be the first to debut the brand new Zestek steering wheel hub adapter for any Lexus application.

Source: Toyo Tires